Installing kernel-3.10.38-ltsi-wr6.0.0.8-standard-3.10-r0.1.qemux86_64.rpm nor kernel-dev-3.10-r0.1.qemux86_64.rpm create the link to the build.
cd /lib/modules/$(uname -r) ln -s /usr/src/kernel build
rpm -i kernel-dev-3.10-r0.1.qemux86_64.rpm kernel-3.10.38-ltsi-wr6.0.0.8-standard-3.10-r0.1.qemux86_64.rpm Build package that expects /lib/modules/3.10.38-ltsi-WR6.0.0.8_standard/build on the target, like dpdk.